Sr Manager Digital Marketing & Campaign

작업 내용

Sr. Manager - Digital Marketing & Campaign Management

Sector - Textile / Apparel / Clothing / Fashion

Job Brief

We are looking for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and

awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with 5+ years experience in marketing, art direction, and social media management. In addition to being an

outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

What Does a Sr. Manager - Digital Marketing & Campaign Management Do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. As a division owner you will work with the business management team directly, supporting teams (such as designers

and programmers), and media platforms to launch campaigns on time and on budget. You will be responsible for hiring and mentoring the marketing support teams.

Key Responsibilities

● Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

● Develop and monitor campaign budgets.

● Plan and manage our social media platforms.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Coordinate with advertising and media experts to improve marketing results.

● Identify trends and insights, and optimize spend and performance based on the insights.

● Brainstorm new and creative growth strategies with the management team and work out budget requirements.

● Plan, execute, and measure experiments and conversion tests

● Collaborate with external development teams to create landing pages, optimize user experience and maintain brand e-commerce website.

● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

● Instrument conversion points and optimize user funnels.

● Collaborate with photographers, agencies and other vendor partners related to marketing activities.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

● Hire and mentor a creative team. The team will directly report to you.

Requirements

● Bachelor’s degree in marketing or relevant field.

● Proven working experience in leading digital marketing initiatives for 5+ years.

● Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimizing landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc.)

● Experience in setting up and optimizing Google AdWords campaigns

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Strong analytical skills and data-driven thinking

● Outstanding communication and interpersonal skills.

● Up-to-date with the latest trends and best practices in online marketing and measurement

Optional Added Values

● Working knowledge / experience working with photographers in campaign photo-shoots.

● Understanding in Marketing Automation tools