Lead Marcomm - DTH

☞ Airtel India

View: 106

Update day: 06-05-2024

Location: Gurgaon Haryana

Category: Marketing / PR

Industry: Telecommunications

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Job content

Detailed Job Description/ Principal responsibilities:

· Plan and maintain brand budgets

· Category marketing Planning: Create, Execute and Manage marketing programs and campaigns. Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise marketing plan

· Trade Promotion: New Product/ Product Extension launch promotion: Creation of GTM for product launched

o Prepare communication brief detailing the need for product communication basis the priority market and target segment for the communication

o Create the material for PAN India in the vernacular language

o Negotiate with the state heads for material required

o Ensure execution of marketing martial in the field with help of regional marketing teams

· Online promotion material to drive traffic/ new acquisitions

· Own base consumer Promotion: Conceptualize consumer promotions and co-execute with agencies for existing DTH consumers

· Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first-hand consumer insights

· Media Activation : Plan and prepare the brief for event activation, and plan execution with internal teams/ agencies

· Raise PR/ PO for the execution

Needed skill set:

· Excellent written and verbal communication skills

· Strong research skills

· Comfort with CRM software

· In-depth understanding of the DTH industry

· A willingness to listen

· Ability to think creatively and innovatively

· Budget-management skills and proficiency


We are a fun-loving, energetic and fast growing company that breathes innovation. We strive to give an unparalleled experience to our customers and win them for life. One in every 24 people on this planet is served by Airtel.

Here, we put our customers at the heart of everything we do. We encourage our people to push boundaries and evolve from skilled professionals of today to risk-taking entrepreneurs of tomorrow.
We hire people from every realm and offer them opportunities that encourage individual and professional growth. We are always looking for people who are thinkers & doers; people with passion, curiosity & conviction; people who are eager to break away from conventional roles and do ’jobs never done before’.
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Deadline: 20-06-2024

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