Manager- Performance Media

Purpose

• Drive marketing and lead generation efforts to achieve business goals.

Duties & Responsibilities

• Management – Liaison with the agency to manage multiple high quality acquisition campaigns and allied lead generation activities.
• Drive the agency to deliver across all paid performance marketing channels - Affiliate, Facebook, Ad-words, programmatic Bing, Re-marketing etc.
• Collaboration - Collaborate with the creative & IT teams to optimize campaigns, Landing Pages etc.
• Lead delivery – Ensure Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives
• Strategize – Based on the lead requirement, draw a plan for the month in conjunction with the media agency. Ensure that the plan meets the minimum lead quality standards.
• Reporting – Prepare daily / weekly / monthly delivery reports to ensure the leads targets are met whilst maintain the set ROI.
• Strategically build, manage and optimize digital campaigns on major platform (Google, Facebook, LinkedIn, Twitter)
• Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
• Optimise and drive SEO
• Report key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
• Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
• Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met

Qualification

• Graduate / Post graduate Degree in Marketing, Business, or Related Field.

Experience

• Minimum 5 – 8 years of relevant experience

Skills & Abilities

• Domain Expertise
• Data Analytics
• Digital Marketing
• Collaboration and exceptional communication
• Leadership
• IT skills

In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030.

With the legacy of 40 years, NMIMS has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding & Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University.

The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation’s prime centres of educational excellence and research today. More than 17000 students and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers are part of India’s most sought after academic community.