Marketing Analyst
View: 104
Update day: 31-05-2024
Location: Mumbai Maharashtra
Category: Marketing / PR
Industry:
Job content
Responsibilities:
● Data Analysis:
- Conduct in-depth analysis of digital marketing campaigns across various channels such as social media, search engine marketing, email marketing, and display advertising.
- Utilize tools and platforms to gather, interpret, and present key performance indicators (KPIs) to assess the effectiveness of marketing efforts.
● Reporting:
- Develop and generate regular reports to communicate campaign performance, trends, and actionable insights to internal teams and clients.
- Collaborate with cross-functional teams to create customized reports that align with client objectives and KPIs.
● Strategic Insights:
- Provide strategic recommendations based on data insights to optimize marketing strategies and improve overall campaign performance.
- Identify opportunities for growth and improvement through analyzing market trends, competitor activities, and customer behavior.
● A/B Testing:
- Plan, implement, and analyze A/B tests to optimize various elements of digital marketing campaigns, such as ad creatives, targeting parameters, and landing pages.
● Forecasting:
- Assist in developing forecasting models to predict future campaign performance and budget allocation, helping clients make informed decisions.
● Client Communication:
- Collaborate with account managers to present findings and insights to clients clearly and understandably.
- Act as a trusted advisor to clients, providing data-driven recommendations for achieving their marketing objectives.
Requirements:
● Bachelor’s degree in Marketing, Statistics, Business, or a related field.
● Proven experience as a Marketing Analyst or similar role in a digital marketing environment.
● Strong proficiency in data analysis tools and platforms, such as Google Analytics, Adobe Analytics, and marketing automation software.
● Excellent analytical, critical thinking, and problem-solving skills.
● Advanced proficiency in Microsoft Excel and data visualization tools.
● Knowledge of digital marketing trends, best practices, and emerging technologies.
● Effective communication skills to convey complex data insights to both technical and non-technical stakeholders.
Job Types: Full-time, Permanent
Pay: ₹16,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- US shift
- Weekend availability
Supplemental pay types:
- Yearly bonus
Work Location: In person
Application Deadline: 03/05/2024
Expected Start Date: 10/05/2024
Deadline: 15-07-2024
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