Mindshare Fulcrum | Director - Ecommerce

Overview of job

Mindshare Fulcrum is a part of GroupM, world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director - Ecommerce to join us. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Digital Product Lead - Fulcrum.

3 best things about the job:

• You will work with the largest advertiser in India with multiple product launches lined up
• Will work closely with Amazon & other e-tailers as they launch their own self-serve capabilities
• Will be responsible for the fastest growing sales channel of this advertiser

Measures of success –

In three months:

• Understood how Amazon Search campaigns are setup & optimized for the client
• Up to date on the team’s daily tasks & client requirements

In six months:

• Optimized implementation on Amazon Search campaigns
• Contributing to reviews & quarterly client updates
• Recommended and implemented best practice

In 12 months:

• Helped deliver on overall target set by the client on eCom search
• Explored and executed an innovation in one of the biddable media platforms
• Create a roadmap for next year

Responsibilities of the role:

• Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, conversion rate and other important campaign goals.
• Communicate with internal stake holders & clients on goal progress. Help your team meet their set objectives.
• Ensure brands are well funded on Amazon & stay ahead of growing competition heat by regular analysis / reporting as well as Amazon inputs.
• Monitor and administer monthly /quarterly reports with recommendations in-line with the overall goal.
• Engage Amazon on new product launches & input on best practices for ongoing campaigns.

What you will need:

• Relevant experience of 6—8 years in PPC/Performance marketing roles
• Minimum of 2 years on Amazon Search
• Ability to service the client eCom team – expected to take up to 40% of time
• Ability to manage & input on large budgets – 55 brands are active in any month
• Thorough understanding of Amazon Biddable products
• Understanding of Bid Management Tools
• Number Crunching & Report Making

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.