Digital Business Analyst

☞ Paragon Digital Services Private Limited

Ver: 101

Dia de atualização: 06-05-2024

Localização: Chennai Tamil Nadu Kolkata West Bengal Hyderabad / Secunderabad Telangana Pune Maharashtra Ahmedabad Gujrat Bengaluru / Bangalore Karnataka Mumbai

Categoria: R & D

Indústria: Advertising & Marketing

Posição: Business Analyst

Tipo de empregos: Full Time, Permanent

Experiência: 2 - 6 years

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Conteúdo do emprego




Digital Business Analyst







Purpose of this job:
We are looking for a Digital Business Analyst to join our team who is passionate about using advanced analytics to model, study and predict business outcomes for the Worlds top brands. Your role will be to explicate and analyse business and media data in order to develop models that can quantify the impact of marketing activities on consumer behaviour.

Working closely with Analytics Manager, this individual will be in an excellent position to be part of a growing team within the Dentsu Aegis Network, further developing our offering and ability to drive the networks data vision.

Key responsibilities and accountabilities:

  • To play a role in the project delivery – from data collection, to analysis to report writing
  • Responsible for data management and data governance
  • Influence stakeholders, using your analytical expertise and technical specialism
  • Data/Information gathering and cleansing
  • Interpreting results to identify value and opportunities for clients
  • Work with stakeholders across APAC to delivery campaign reports
  • Develop subject matter expertise in data flows across a range of technologies, including Data visualization, ad servers, bid management tools, analytics platform and databases.




Skills and Experience Required:

  • BS/BA in Business, Econometrics, Analytics, Applied Statistics or related discipline
  • Knowledge of Advanced Excel
  • Great presentation and data storytelling skills
  • Proficient in using Web Analytics technologies such as Google Analytics and Adobe Analytics to deliver actionable insights
  • Knowledge in Digital Marketing and experience with reporting and insights creation
  • Strong logic & quantitative, including analytical abilities and mathematical proficiency
  • Experience in either one of the following Data visualization tools: Datorama, Data Studio, Tableau, Power BI
  • Experience in activating audience through Adobe Audience Manager is a plus
  • Excellent communication skill and presentation skills
  • Cheerful and optimistic attitude
  • Comfortable working & learning independently, as well as in teams
  • Passionate about marketing and analytics
  • Excellent attention to detail

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Data limite: 20-06-2024

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