Head-Rural Marketing (Jaipur)

Conteúdo do emprego

Candidate JD | Rural Marketing Manager|

About iCresset:

iCresset Talent Solutions was founded in Sept 2008 and since then it has evolved into a leading Executive Search Firm with a holistic approach towards talent acquisition in targeted sectors. Combining the best of domain knowledge, consultative hiring and leadership assessment tools, the team works towards identifying synergistic opportunities of association between senior management executives and client organizations. The organization is run by IIM alumni and team boasts of over 55+ years of successful corporate stint and exposure to multiple functions including Project Management, Process Improvement, Training, Recruitment, Talent Management, Organizational Development, Marketing, Sales and Corporate Strategy before founding iCresset

About Position
Our client is looking for a Rural Marketing Head to shape our offline Rural Marketing Campaign. They are pioneers in the field of online trading of cattle so there is no defined process for this. The ideal candidate will be responsible for running promotional campaigns in rural districts of Rajasthan, Haryana and UPinteracting with the end user of the product. He will be planning and running BTL and ATL promotional activities in Pashu Melas and Haats where cattle are being traded.
The person should have some experience with running offline campaigns in Rural areas but should also be experimental and innovative in his approach to ideate and execute various strategies before arriving at the ones that result in highest onboarding of and transaction by farmers dealing with milch animals.
This individual will be building his own team of promotion and market development executives and define his own KPIs for marketing campaigns. As a team lead, this individual will be leading a team of 30 to 40 executives, depending on the successes s/he achieves in onboarding dairy farmers and improving the transaction on the platform.
Why would you enjoy working with our Client:
Our client believes that the only way to predict the future is to build it. They approach most of the things very scientifically and believe in figuring out the most optimal solutions in iterations - i.e. they let the user guide us to the most optimal solution. They are always learning - they’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone there is continuously learning on the job, no matter if they’ve been in a role for one year or one minute.



Your are a perfect fit for our client if you are:
- Smart, passionate person with first principle thinking
- Want to take long term bets and not over-optimize for short term
- Want to solve unexplored problems at large scale


Position Details | Rural Marketing Manager|

• Designation: Rural Marketing Manager
• Country: India
• Job Location:Jaipur/Gurgaon or any area near by
• Division/Department: Marketing
• Team Size: will need to hire a team 2-3 persons per district, so overall 8 to 18 members, depending on expansion plans
• Hierarchy: Flat hierarchy, will be part of initial leadership team of the organization
• No of Vacancies: 1
• Reporting to: Founder
• Working Days:Alternate Saturday Working, however since most of the Pashu Melas are organized on Sat/Sun, hence this individual with get an alternate weekday as weekly off.
• Education/Qualification:. Any graduate for right set of experience. Candidates from Premier institutes with 1, 2 years exp can be seen.
• Overall years of Experience Required: 1 year is also ok if candidate good and from premier institute
• Interaction with: Dairy Farmers, Suppliers, Govt. officials, Retailers, Tech Team, Digital marketing Team
• Time spent on traveling: Atleast 10 days in the field
• Nature of Job: Heading offline marketing campaigns, to begin with for Rajasthan and Haryana and then to rest of India
• Geography to be covered:2-3 districts in Rajasthan and Haryana , Jaipur and Alwar key regions in Rajasthan and then to other states.
• Reason for Vacancy to Exist: Business Expansion
• Industry Preference: Dairy, Animal care , Animal Feed
• Career Prospects:Excellent Growth prospects with an organization on an aggressive growth path with potential to head this function PAN India , as the organization grows

Key responsibilities:

• Planning & execution of Below The Line(BTL)/ Above The Line (ATL) promotional activities in Rural Markets
• Develop roadmap of rural marketing initiatives and ensure effective utilization of the rural marketing budget
• Understand users, develop insights and ideate rural marketing campaigns.
• Ensuring planning and execution of marketing projects, campaigns, and events
• Define and tracks KPIs for marketing campaigns, and understand reasonings for success metrics of all campaigns.
• This is. High growth path, in due time hire for various rural marketing positions.

Soft Skills:

• Has a strong bias for action and data oriented approach.
• Has analytical thinking, problem solving capabilities.
• Has the ability to break down big problems into smaller manageable tasks and delegate it effectively for successful execution
• Shown early signs of leadership