Product Marketing Manager, Google Pay

Conteúdo do emprego

Due to the current health crisis related to COVID-19 and the escalating visa/travel restrictions in place, we’re currently unable to extend offers to anyone who cannot work from India due to lockdown visa/travel restrictions, or other restrictive measures until further notice. Consequently, we will be prioritizing candidates who can start in this location by set date as expected. We’re keeping the situation under review and would adjust our position should the restrictive measures be removed later on.
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Bengaluru, Karnataka, India; Gurugram, Haryana, India; Mumbai, Maharashtra, India

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience
• 9 years of industry experience in the financial sector

Preferred qualifications:

• Experience designing and launching new business programs from scratch, from the ideation phase through exec buy-in to post-launch optimization
• Experience in marketing to late adopters in a category via simplified propositions and non-traditional marketing channels
• Track record of creative problem solving and bias towards action
• Ability to lead cross-functional teams and passion for digital payments
• Strong command of financial metrics and exceptional analytical skills, with a talent for using data to inform marketing or product strategy
• Deep interest in the behavioral economics behind user decisions

About The Job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will be responsible for the Financial and New Monetization Platform within Google Pay. You will take part in the complete marketing and Go-To-Market (GTM) experience as you lead every facet of the product’s journey across strategy, research, creative, offers, media, and measurement. From determining product value proposition, competitive analysis, feature prioritization, user acquisition, and retention campaigns, you will help shape the voice of the product and help it grow a loyal consumer base. Understanding the landscape of credit and how we might be helpful to the user. It will be key to see how we can influence the cross-functional team across product, business development, engineering and more. In this role, you’ll be involved with product marketing and business development strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Lead key insights into financial landscape of Indian consumers. Build market insights on user and category barriers across credit, lending and other fintech opportunity plays. Work with Product to influence roadmap for financial platform within Google Pay.
• Build internal communication strategy for sharing actionable, incisive insights; generate buy-in from product and engineering partners to drive action on these insights. Work in lockstep with product teams to identify critical user journeys for potential and active consumers.
• Identify opportunities to drive step-changes in user growth; increase engagement with product features and drive adoption of existing features.
• Analyze, design, and optimize funnels to drive user action towards actions that lead to higher retention and business metrics. Design user growth experiments and create user lifecycle programs that drive product adoption, engagement, and efficient spend.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .