Senior Growth Product Manager

☞ Airtel India

View: 102

Update day: 06-05-2024

Location: Gurgaon Haryana

Category: Marketing / PR

Industry: Telecommunications

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Job content

Responsibilities -
  • Develop innovative growth hacks to drive user growth and engagement on any one of the diverse lines of businesses of airtel via all channels and marketing programs
  • Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth
  • Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
  • Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
  • Develop an understanding of our buyer personas through one-on-one customer interactions and secondary research to fuel all our sales and marketing efforts
  • Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.
  • Ability to drive large scale projects, experiments and smaller tweaks with equal ease
Preferred Qualifications
  • Demonstrate ability to keep pod focused on problem, deliver on metrics and is aware of vision
  • Have a sense of urgency and ability to drive metrics  Strength in collaborating with cross-functional teams
Minimum Eligibility Criteria
  • Overall all 4-6 years of work experience with 2-4 years of work experience in - growth hacking/ digital marketing, preferably in the e-commerce or B2C product industry B.E./B.Tech/MBA from a premium institute
  • Working knowledge of SQL and other analytics tools are a plus

We are a fun-loving, energetic and fast growing company that breathes innovation. We strive to give an unparalleled experience to our customers and win them for life. One in every 24 people on this planet is served by Airtel.

Here, we put our customers at the heart of everything we do. We encourage our people to push boundaries and evolve from skilled professionals of today to risk-taking entrepreneurs of tomorrow.
We hire people from every realm and offer them opportunities that encourage individual and professional growth. We are always looking for people who are thinkers & doers; people with passion, curiosity & conviction; people who are eager to break away from conventional roles and do ’jobs never done before’.
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Deadline: 20-06-2024

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