Senior Manager - Brand

☞ HomeLane

View: 109

Update day: 06-05-2024

Location: Bengaluru / Bangalore Karnataka

Category: Marketing / PR Sales

Industry: Information Technology Services Computer Software Retail

Position: Mid-Senior level

Job type: Full-time

Salary: View Detail

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Job content

About The Company

Launched in 2014, HomeLane combines design aesthetics, technology, and efficient operations to deliver dream home interiors across the country. Built on the promise of making the process of home interiors easy, we work with design experts and our proprietary technology platform, SpaceCraft, to deliver customized home furnishing solutions to our customers. While we offer a wide range of products such as modular kitchens, wardrobes, study units, entertainment units, etc., our space saving furniture has been the talk of the town. We believe that buying a home is a cause for celebration and we make sure the process of planning the interiors should bring joy and celebration to our customers.

We believe in having fun while achieving our business goal. A fun-loving and passionate team of youthprenuers, we at HomeLane, are building tomorrow’s tech-enabled home interior brand. If you are looking at getting your hands dirty and learning a lot in the process, then HomeLane is the place for you.

HomeLane has been awarded the Best interiors brand by Economic Times - Best Brands 2020.

About The Role

Senior Manager - Brand Marketing / Mad hatter will be leading the brand marketing initiatives. As a senior manager you will be managing the creative agency, media agency, supervising execution and will be responsible for managing the campaigns across ATL, BTL and Digital. This person will help build a strong brand presence and work with multiple internal and external stakeholders. In addition, this person will be responsible for managing the entire brand marketing team.

Expectations
  • Be the voice of the consumer
  • Build novel strategies that can help the brand stand out and get disproportionate attention and awareness.
  • Build brand management & development plan leveraging digital mediums for a digital first brand.
  • Plan and deploy strategies to strengthen the brand and build brand equity.
  • Plan and drive execution of marketing strategy to achieve business goals and build brand awareness
  • Develop, launch and track high-impact integrated campaigns across digital, offline, ATL and BTL channels
  • Implement go to market strategy for HomeLane’s sub brands, products & store launches
  • Track and measure the impact of all marketing initiatives
  • Own and manage the brand marketing function. Manage creative, social & content verticals under the brand marketing team
  • Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives
  • Ensure consistent and effective brand positioning & product / promotional messaging across all platforms.
  • Manage the Brand calendar and keep all verticals aligned
  • Manage creative, media & PR agency
Desired Skills and Experience
  • Relevant work experience of working on brands managing the brand strategy, ATL & BTL campaigns. Preferably from a core marketing background.
  • Prior experience of building brand awareness & management via innovative ideas and campaigns leveraging strengths of digital mediums such as YT, Instagram, Facebook, etc.
  • Should be an idea maverick, translating powerful ideas to campaigns and initiatives that help in building a strong positive perception of the brand.
  • Prior experience at a startup is a plus
  • Strong understanding of how creative processes work and what has creative efficacy
  • A strong understanding of the digital space
  • Comes with industry contacts and publisher connections, worked with vendors across domains
  • Excellent communication skills.
  • Exceptional problem-solving skills
  • Ability to manage time and juggle multiple priorities to execute high-quality deliverables
  • Experience of working in unstructured environment, preferably a self starter who is entrepreneurial in nature
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Deadline: 20-06-2024

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