Senior Manager - SEO

Job content

About Us

Simplilearn enables professionals and enterprises to succeed in the fast-changing digital economy. The company provides outcome-based online training across digital technologies and applications such as Big Data, Machine Learning, AI, Cloud Computing, Cyber Security, Digital Marketing, and other emerging technologies. Based in San Francisco, CA, Raleigh, NC, and Bangalore, India; Simplilearn has helped more than 01 million+ professionals and 1000 companies across 150 countries get trained, acquire certifications, and reach their business and career goals. The company’s high-engagement curriculum blends self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global teaching assistants.

We are 1000+ people strong and growing very rapidly year on year and having fun doing that

What you’ll do:

• Lead the SEO for the entire website and app: Paid Courses, Content, SkillUp (free courses initiative), Community pages, and ASO
• Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting
• Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business’s overall goals and objectives
• Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations, and implementing the same
• Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place
• Coordinate with product team for any website redesign initiatives or new product launches
• Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials, and ebooks
• Keep up to date with the latest SEO trends, Google algorithm updates with the purpose of gathering new skills that provide a competitive edge over the competition
• Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
• Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
• Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvement

Who you are:

• 4-10 years of experience in SEO
• Demonstrated experience of managing SEO for both product and content pages
• A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses
• Prior experience in technical SEO and working with Product and Engineering teams
• Solid comprehension of search engine ranking factors, algorithms, site architectures, and strategies
• Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, ScreamingFrog, Google Search Console, web analytics platforms such as Google Analytics, and log monitoring tools like SumoLogic, KeyLime ToolBox
• Experience in local SEO optimization
• Ability to manage a team of 20 members
• Basic understanding of HTML, CSS, and Javascript
• Excellent team management, planning, analytical and organizational skills
• Leading by example with excellent people skills