Position: Associate

Job type: Full-time

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Job content

Exp: 0-3 years; BMR (Marketing Manager) Job Description Experience - 6 Industry

IT Hardware and Software only. Customer Segmentation / Value Proposition / Messaging
  • Create different target customer segments and create different service/product offerings for them.
  • Establish the key value proposition of the product / service portfolio of the company.
  • Create strong and simple messaging to address pain points of the customer. Campaign Management / Marketing assets
  • Create an integrated marketing operating plan in line with business’s annual business plan.
  • Ensure that the messaging reaches the customer through the right channel and is appreciated.
  • Identify the marketing assets required for different customer facing situations.
  • Identify various channels of creating thought leadership content and builds suitable channels for the same.
  • Manage end to end marketing campaigns along with the Marketing Communications team. Thorough analysis on campaigns to optimise them regularly. Funnel Analysis / Funnel Engagement
  • Regularly analyse the funnel and perform win-loss analysis.
  • Plan engagement with leads in the funnel to drive them to closure.
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    Deadline: 20-06-2024

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