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Director – Brand Marketing
View: 101
Update day: 25-04-2024
Location: Bengaluru / Bangalore Karnataka
Category: Marketing / PR
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Job content
Role
Be the custodian of brand Rupeek
Bring to life the vision of making Rupeek one of the most iconic Indian brands, loved and respected for its larger purpose of making credit accessible to every Indian
Execute the brand strategy
Drive the annual operating plan for brand marketing
Put together the JtbDs, MMOs and MCOs (Measurable Marketing and Communication Objectives), annual brand activity calendar
Be the guardian of the brand book and its execution
Work with other key leaders of the marketing function (CMO, AD Media, AD PR, Consumer Insights Director) to constantly strengthen the brand thinking, consumer understanding, brand execution
Work with Performance/Digital marketing teams to ensure there is full alignment in the strategy of the two verticals
Interface with cross-functional teams like product, growth, sales, HR to ensure that the brand perception, experience at all touch-points is consistent
Over time, also play a key role in defining and crafting future product innovation pipeline for the business based on incredible consumer and competitive insight
Skills
Deep understanding of brand equity management
Strategic thinker who can envision what it would take to create incredible brands, but also a someone who loves getting into the details of crafting fantastic communication
A passion for constantly understanding consumer truth
A creative, but also a commercially astute person
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Deadline: 09-06-2024
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