CRM Manager

☞ Syngenta Seeds

View: 111

Update day: 06-05-2024

Location: Pune Maharashtra

Category: Agriculture / Forestry / Fishery

Industry: Agriculture

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Job content

Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We seek to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, improving biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter & LinkedIn at https://twitter.com/SyngentaAPAC and https://www.linkedin.com/company/syngenta/
Role Title: CRM MANAGER
Location: Pune
Role purpose
  • Execute business plans to meet or exceed our financial objectives
  • Develop collaborative partnerships platforms with our growers/retailers
  • Develop productive working relationships with key customer contacts in a positive way.
  • Use customer insights and partnering with customers to input into the development of a joint business plan
Business accountabilities
Manager – CRM will be responsible for
  • Creating & driving CRM strategy for the the country & have alignment of the partners
  • Drive the platforms for executing the grower & channel loyalty programs
  • Drive the loyalty initiatives around growers, direct channel partners & non-transactional accounts with divisional teams.
  • Drive adoption of digital initiatives & tools linked to the CRM
  • Monitoring the competitor activity linked to CRM & plan the actions
  • Develop a common calendar & planning of CRM initiatives.
  • Introduce CRM processes and methods where such methods do not currently exist. Upskill relevant teams
Knowledge, experience & capabilities
Critical knowledge
  • Sales and Marketing principles, particularly around CRM, Channel & Grower management and Marketing communications
  • Understanding of Agri and Rural Marketing concepts and methods
  • Analytical skills to develop the loyalty value proposition & outflow linked to it.
  • Understanding of grower/retailer behaviors
  • Understanding of the advanced excel/other tools to help in analysis.
  • Understanding of the digital systems required to implement the CRM initiatives.
Critical experience
  • Consistent record in Sales, Sales & Marketing Management (minimum 5-7 years)
  • Hands on experience to shape up & drive CRM initiatives (2-3 years)
  • Shown leadership skills and line management experience
  • Consistent track record in being a good teammate and team management skills
  • Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
  • Coordination across functions, in particular with divisional teams
  • Influencing capability at leadership level
  • Handling pressure of HO position
  • Right demeanor & go getter approach
  • Proactive approach
Critical leadership capabilities
  • Sets results-oriented strategic goals
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Runs for performance
  • Develops people, organization and self
  • Collaborates across boundaries
Critical success factors & key challenges
  • CRM initiatives aligned to organizational objectives & help deliver these objectives
  • CRM initiatives differentiated vs. competition & best in Industry.
  • Success of CRM initiatives across 12 divisions
  • Increase SoW with growers/retailers with CRM initiatives.
  • Feedback of the partners.


Academic: MBA Marketing / MBA Agribusiness
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Deadline: 20-06-2024

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