Product Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

This is a Product Marketing Specialist role, reporting to Product Manager in Business Area Electrification (EL) located in Faridabad and will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implementing all marketing activities, and support Sales organization in driving sales and services of respective products.

Your responsibilities

• Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
• Executes annual marketing plan in conjunction with relevant Business Units/Product Groups.
• Prepares business plans focused on business development for a defined market.
• Coordinates market analyses with Sales team members and defines appropriate forecasts and plans.
• Evaluates and shares customer research, market conditions and competitor data.
• Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
• Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.
• Facilitates know-how sharing and cross-collaboration.

Your background

• B.E/ B.Tech in electrical engineering.
• Minimum 4-6 years of experience in Product Marketing in switchgear.
• Excellent communication skills.
• Have eagerness to meet customer and drive the business strategy.
• Flexible for travelling.

More about us

ABB’s Electrification Global Markets organization is responsible for the go-to-market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.